HomeTren&dThe Rise of Best Friend Planets on Snapchat

The Rise of Best Friend Planets on Snapchat

In recent years, Snapchat has become one of the most popular social media platforms, with millions of users sharing photos and videos every day. One of the features that has gained significant traction is the concept of “best friend planets.” This article will explore what best friend planets are, how they work on Snapchat, and why they have become so popular among users.

What are Best Friend Planets?

Best friend planets on Snapchat are a way for users to showcase their closest friends on the platform. When two users interact with each other frequently, they become “best friends” on Snapchat. The best friend planets feature takes this concept a step further by creating a personalized planet for each user, representing their closest friends.

These planets are displayed on the user’s profile and can be customized with different themes and designs. Each planet represents a specific friend, and the size of the planet indicates the level of interaction between the user and their friend. The larger the planet, the closer the friendship.

How Do Best Friend Planets Work?

Best friend planets are generated based on the frequency and type of interactions between users. Snapchat’s algorithm tracks various activities, such as sending snaps, chatting, and viewing stories, to determine the strength of a friendship. The more interactions between two users, the higher their ranking as best friends.

Once the best friend planets are generated, users can customize them by choosing different themes, colors, and designs. This customization allows users to express their individuality and creativity while showcasing their closest friendships.

Best friend planets have gained immense popularity among Snapchat users for several reasons:

  • Visual Representation of Friendships: Best friend planets provide a visual representation of users’ closest friendships, allowing them to see at a glance who their closest friends are on the platform.
  • Personalization and Creativity: The ability to customize best friend planets with different themes and designs adds a personal touch to the feature. Users can showcase their creativity and make their profiles unique.
  • Competition and Social Validation: Best friend planets create a sense of competition among users to have the largest and most visually appealing planets. This competition drives engagement and encourages users to interact more frequently with their friends.
  • Emotional Connection: Best friend planets evoke an emotional connection by visually representing the strength of friendships. Users feel a sense of pride and closeness when they see their best friends’ planets on their profile.

Case Studies: Success Stories of Best Friend Planets

Several case studies have highlighted the success of best friend planets on Snapchat:

Case Study 1: Influencer Engagement

Influencers on Snapchat have leveraged best friend planets to engage with their followers. By showcasing their closest friends on their profile, influencers create a sense of exclusivity and encourage their followers to interact more frequently to become part of their best friend planets.

For example, a popular beauty influencer customized her best friend planets with a makeup theme, showcasing her closest friends who are also beauty enthusiasts. This customization not only strengthened her relationships with her friends but also attracted more followers who shared similar interests.

Case Study 2: Brand Collaborations

Brands have also recognized the potential of best friend planets for collaborations and marketing campaigns. By partnering with influencers or users with large best friend planets, brands can reach a wider audience and increase their brand visibility.

One clothing brand collaborated with a fashion influencer who had a significant following on Snapchat. The influencer customized her best friend planets with the brand’s logo and encouraged her followers to interact with the brand’s Snapchat account. This collaboration resulted in increased brand awareness and a boost in sales for the clothing brand.


1. Can I customize the size of the best friend planets?

No, the size of the best friend planets is determined by Snapchat’s algorithm based on the frequency and type of interactions between users. However, you can customize the themes, colors, and designs of the planets.

2. Can I remove someone from my best friend planets?

Yes, you can remove someone from your best friend planets by reducing your interactions with them on Snapchat. However, keep in mind that this may affect your ranking as best friends and the size of their planet on your profile.

3. Can I have more than one best friend planet?

Yes, you can have multiple best friend planets on your profile. Each planet represents a different friend, and the size of the planet indicates the level of interaction with that friend.

4. Can I see other users’ best friend planets?

No, best friend planets are only visible on the user’s profile. You can only see your own best friend planets and customize them according to your preferences.

5. Are best friend planets available for all Snapchat users?

Yes, best friend planets are available for all Snapchat users. However, the feature may not be available in certain regions or for users with older versions of the app. Make sure you have the latest version of Snapchat to access this feature.


Best friend planets on Snapchat have revolutionized the way users showcase their closest friendships on the platform. With their visual representation, customization options, and emotional connection, best friend planets have become a popular feature among Snapchat users. Influencers and brands have also leveraged this feature to engage with their followers and increase brand visibility. As Snapchat continues to evolve, best friend planets are likely to remain a significant aspect of the platform, fostering connections and driving engagement among users.

Ishaan Trivedi
Ishaan Trivedi
Ishaan Trivеdi is a tеch еnthusiast and AI rеsеarchеr focusing on rеinforcеmеnt lеarning and robotics. With еxpеrtisе in AI algorithms and robotic framеworks, Ishaan has contributеd to advancing AI-powеrеd robotics.

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